Audacious is an exclusive line of Moroccan caftans, designed by Sahar Bustan. Since its first appearance in a boutique in ‘Ana Ghair’, a prestigious luxury mall in the coastal city of Jeddah, Saudi Arabia, the young brand has since then rocketed off attracting the attention of onlookers both internationally and in the Middle East.
The caftans ..
One of the first things that stands out about the Caftans is a paradoxical simple complexity. An array of patterns and colours harmoniously weaved together to create a beautiful piece. Each caftan is attractive and fascinating in its specific details. The secret to the beauty of the caftans, besides the perfected cut, are the exquisite fabrics chosen carefully for each part of the caftan, “my fabrics are supplied by agents based in Saudi Arabia, who import the best collections from Korea and China”, Sahar said in an exclusive interview with Slver Carnival. “The saris and some other pieces are Indian; some were also bought from Dubai and Turkey. Finally, there are some very special pieces that contain fabrics from my own personal collection, which is from Italy.”
The caftans were all produced in Rabat, Morocco. “I am working with two Moroccan designers, “ma’alam” as they are called, who are specialized in traditional Moroccan pattern cutting, and are experts in producing handmade Moroccan motifs. »
The motifs behind the Caftans are stretching the concept of the traditional garment: there is the London-Sky Caftan reflecting the famously grey sparkly skies of the British capital; the Sari Caftan inspired by the extravagant and colourful luxury of Indian fashion; the Cleopatra Caftan inspired by the ancient iconic beauty from Egypt, among many other motifs. The themes and names of each Caftan add a personality and unique character to each piece, combining the femininity of the traditional garment with various cultural international accents, introducing the Caftan as a truly international garment.
The designer …
Sahar Bustan is a former advertising specialist. Reflecting on how she crossed paths with fashion and design, she said:“The truth is that I never planned to start my own fashion line, but looking back there were many unmistakable signs. First I used to collect fabrics from all over the world, whenever I was on a trip. I was always fascinated by the world of garments, sometimes I looked at something and I knew exactly what I want to do with it; at other times I would be clueless, and those are my favourite pieces. I kept them stored for sometime till we connect and do magic together! I also sketch and draw silhouettes, weird patterns; I started sketching dresses at a very young age.»
When asked who inspires her in the fashion world, she replied with: “The glamorous cultural fusion in Morocco has inspired me the most. The craftsmanship is just a world of its own. Also, the styles from south of Spain, and lately Hong Kong’s street style is a madness of variant styles! As for designers, Moroccan stylists and designers have opened my horizon especially the work of Abdelhanine Raouh, Siham El Habti, Siham Tazi. They are, in my opinion the equivalent of haute couture in morocco.”
She confessed a special admiration for John Galiano, especially his 2010 collection for Dior: «In 2010, John Galliano had his amazing ‘floral moment’ and thank God he did! This specific collection was a true extraordinary inspiration, in terms of colour contrasting; the burst of the orange and violet, the blue was out of this planet! »
Sahar is now in Morocco working on her next collection. She has chosen to keep its motif a surprise, but has unveiled that she has been studying the fascinating patterns and beading styles of African tribes.
To learn more about Audacious, please visit: Audacious Caftan