Who sells who? I’ve been going over this question in my head over and over again, trying to get an answer, but nada. Have we as consumers sold our souls to Labels, to fashion designers, to Donatella, or to Anna? This is probably coming from the wrong person, because I myself think of Donatella and Anna as goddesses, and no one can argue with me because my opinion will always be the same. But enough about me, let’s talk about us! Us as consumers.
I was on a trip a few weeks ago to Dubai attending the Cirque Du Soleil show, and I was lucky enough I got to meet Bryanboy in Dubai mall at the launch of Furla’s Candy bag (he was such a doll). I went to Virgin store to get Beyoncé’s new album and while buying it I stopped by the magazine corner and read an article in T-Magazine by Suzy Menkes Something is Wrong Here. It was the first time in my life I took a moment to think about our relationship with labels. Some of us are ready to do whatever we can to get the newest hot trend, we are ready to borrow from friends or family members, to live on debt, and the list goes on and on. Personally I am one of those people, I’ve had my ups and downs with Gucci, Bottega, and Fendi. Those Italians knew how to get my attention, until the day I realized I was completely broke with 0 euros in my bank account. I decided that I should control my shopping addiction and be logical, if I can afford it, then I’ll buy it. Although I hated that thought, because I wanted to buy everything!
I started to believe that it is always about our sense of fashion, our “Fashionality”, about what defines us, and what our style is. It’s about what fits me, what doesn’t and what I can pull off like a boss. Just because it’s from Chanel doesn’t mean it’s beautiful (forgive me Coco), and just because it’s Louboutins it doesn’t say you’re amazing (I will always love you Chris): it’s always about style. If you can afford it go for it, but if not, don’t! Get a nice piece, combine it with another and you will look fabulous. It’s all about understanding your style. Dior won’t care about your look, they just want to sell you that white dress to wear at that damn red carpet like… (someone we know….Husshhhh). Some people do buy labels to feel secure enough to face their reality, or others buy them to feel special, some say for quality! I totally get that, I do that every now and then, but now I understand my style. The other day I was with a celebrity friend visiting me in Paris, I was going to ask her who her stylist was or if she chose her outfit. Fourteen brands were screaming all over her, I counted them and all I remember were Cartier, Chanel, Van Cleef, Zanotti, Zuhair Murad, and Chopard (oh, poor her). She suggested that we should Party, I thought why should we Party if you are the party, unfortunately an ugly sad Party.
We forgot that the idea of shopping is looking good, labels are supposed to sell us their lines, rather than us selling ourselves to them. I am not saying I hate them, I’m still having this love affair in Avenue Montaigne with Dolce & Gabbana, and still hanging around in my other home Gallery Lafayette, but I became smarter. I know when to stop myself, and I educated myself when it comes to style and getting to know my “Fashionality”. I know Zara won’t make me ugly, it’s actually good if it wasn’t for the quality (come on Zara !!), and I know Sandro would make me look great, but above all that I just know what my style is, what fits me and what I can rock.